Brand Consultant
My story begins with carpentry and ends with branding. From crafting with materials to building brand identities today, every step taught me something essential. Explore the journey from hands-on work to strategic design and how it all connects.
Working with wood, steel, plastics and building materials taught me that every detail matters. I learned to measure twice and cut once - a mindset that still shapes my approach to brand design today.
My time as a carpenter in New Zealand showed me how differently cultures solve problems. Understanding materials, respecting processes and transforming an idea into something tangible laid the foundation for developing brands with substance and integrity.
Organize materials and design them into a whole
Working with wood, steel, plastics and building materials taught me that every detail matters. I learned to measure twice and cut once - a mindset that still shapes my approach to brand design today.
My time as a carpenter in New Zealand showed me how differently cultures solve problems. Understanding materials, respecting processes and transforming an idea into something tangible laid the foundation for developing brands with substance and integrity.
Organize materials and design them into a whole
This time gave me the technical skills to transform design and ideas into digital form. I learned how to bring concepts to life on screen, understanding the principles of digital creation.
It bridged my hands-on craftsmanship with the digital world, teaching me that great design works across all mediums - whether built with hands or created with pixels.
Expanding an idea and taking it to a different environment
Leading tattoo studios showed me that every tattoo tells a story - whether intended or not - and stays forever. This made me understand how important it is to truly listen to clients and handle each project with care and sensitivity.
Managing artists and clients sharpened my leadership skills and proved that the best work comes from deep understanding and trust. These lessons shape how I approach every brand today - because brands, like tattoos, become part of someone's identity.
Developing a visual metaphor from a story
My final academic step combined knowledge with the creative mindset of an entrepreneur. Working concurrently with START Global introduced me to the startup ecosystem. Being surrounded by founders and visionaries was incredibly inspiring and ultimately led me to my passion: branding.
I realized that strong brands transform great ideas into real movements. This is where strategy, creativity, and entrepreneurial thinking converge.
Identify an opportunity and develop a benefit
What motivates me most is the moment a client feels their brand truly reflects them – when they find their identity in the brand and realize we've created something unique. Branding isn't about making things look good; it's about telling visual stories that become part of an identity.
This is where all my experience comes together: precision from carpentry, digital know-how, human empathy from the tattoo scene, and entrepreneurial vision - to create authentic and sustainable brands.
Organize, Expanding, Developing, Identify
What makes a brand authentic? Balance and consistency. What elements of my work are consistent? Creative skills, professional tools, multilingual communication and an academic background.
Master of Science in Entrepreneurship & Management
2026
Digital Media
2021
Let's bring brands and visions to life.