moti
Branding / Corporate Design
About this Project
An intelligent automated mileage tracker connected to your calendar. I created a bright brand identity that conveys speed and trust while maintaining a modern, fresh look. The logo combines location and journey into one mark - reflecting the app's smart, seamless functionality.
Two accent colors define the brand: orange for speed, green for trust. This intentional palette communicates moti's promise - fast, reliable automation. The black and white logo adapts to any background, maintaining strong contrast and clarity across all applications.
Orange and green appear as subtle blur effects, adding lightness and depth. Combined with clean glassmorphism, the brand achieves a modern, layered aesthetic. Soft color washes meet sharp transparency - creating visual interest while maintaining clarity.
Brand assets that work across all applications. Navigation elements, glassmorphic design and visual markers create consistency while motivating users to explore and interact. Every element is designed for recognition and engagement across the entire experience.
Toolkit for this project
